Blog
Notes from the studio.
Plain-language guides on brand, websites, processes and AI, for people deciding what to do next.
BriefGuideBranding
Brand Brief: How to Brief a Branding Studio
A brand brief tells a branding studio who you are, who you serve and what you need. Learn what to prepare, what studios ask back, and copy a one-page template.
22 October 20269 min read
Ten checksChecklistBranding
Brand Consistency Checklist for Print and Web
A brand consistency checklist for print and web: ten checks on logo, colour, type, tone, imagery, templates and files to run before anything goes out.
22 October 20269 min read
Three wordsExplainerBranding
Brand Identity vs Logo vs Strategy: The Difference
Logo vs brand, visual identity vs brand identity, and brand strategy explained. See what each one is, what you actually receive, and what to buy at your stage.
22 October 20269 min read
Test itGuideAI Integration
Chatbot Testing: How to Test a Chatbot Before Launch
Chatbot testing for small businesses: a pre-launch checklist, a sample test table, and checks for wrong answers, languages, handover and the EU AI Act.
22 October 202610 min read
HandoverGuideDesign & Development
Design Handoff: How to Hand Designs to Developers
Design handoff is the step where finished designs go to developers. See what a clean handover contains, what to write down, and the mistakes that cause rework.
22 October 20269 min read
Side by sideChecklistDesign & Development
Design QA Checklist: Review a Build Before Sign-Off
Design QA checklist for small websites: compare the built site with the design on spacing, type, states, responsive and accessibility before you sign off.
22 October 20269 min read
Getting foundExplainerDesign & Development
GEO vs SEO: How to Get Found by Google and AI
GEO vs SEO in plain terms: what each one is, where they overlap, and what a small business should fix first to be found by Google and AI assistants.
22 October 202610 min read
One afternoonGuideProcess Optimization
How to Create a Process Map in One Afternoon
How to create a process map in one afternoon with paper, a few people and one real example. Includes a worked example and a copyable process mapping template.
22 October 202610 min read
Hidden workExplainerProcess Optimization
Manual Processes in a Small Business: Where They Hide
Manual processes hide in inboxes, spreadsheets and re-typing between tools. Five places to look first, how to spot them and how to measure what they cost.
22 October 20269 min read
Made upExplainerAI Integration
Prevent AI Hallucinations: Why AI Makes Things Up
How to prevent AI hallucinations in a business chatbot: why AI makes things up and what reduces it: your own content, clear limits, 'I don't know', handover.
22 October 20268 min read
RulesGuideAI Integration
System Prompt Examples for a Business Chatbot
System prompt examples for a business chatbot: how to write a system prompt with role, sources, limits, tone and handover, plus two copyable templates.
22 October 20269 min read
SystemExplainerDesign & Development
What Is a Design System? A Plain-English Explainer
What is a design system? Tokens, components and guidelines in plain English, why they save time, and whether a small business needs one or a light version.
22 October 20268 min read
Ready?GuideProcess Optimization
When to Automate a Process: Signs It's Ready
When to automate a process: the signs it is ready, a worked payback example, when not to automate, and a copyable checklist for small businesses.
22 October 20269 min read